To celebrate the year’s prime baking season, we’re partnering with recipe influencers to host an Instagram holiday baking challenge. Inspired by the 12 Days of Christmas, 12 influencers will each share one meaningful holiday recipe per day, calling on you to enter by recreating the recipe and sharing on Instagram. We’d love for you to participate and encourage your friends to enter as well for a chance to win a $200+ supply of Rodelle baking products! See below for timelines and entry rules.


  • December 3 – 14
  • December 3: Baking challenge announced on @RodelleVanilla, first influencer will go live with their recipe
  • December 4 – 14: One influencer a day to release their recipe

December 30

  • Baking challenge closes and Rodelle announces one grand prize winner at random

Giveaway parameters

Entry rules: Followers must recreate a participating influencer’s holiday recipe and

  • Follow @RodelleVanilla on Instagram
  • Tag @influencer and @RodelleVanilla on Instagram
  • Use hashtag #RodelleBakingChallenge
  1. Winner to be chosen by Rodelle at random
  2. Winner must be located within the United States or Canada
  3. Winner’s Instagram profile must be set to public so their baking challenge entry can be seen

Giveaway winner will receive

Supply of Rodelle baking products worth over $200