Rodelle expands distribution of gourmet vanilla products in Canada
New partnership with Walmart allows Rodelle to join exclusive collection of natural foods that are sustainably & ethically sourced as part of “Better for You” section
Two of Rodelle’s best-selling vanilla products are now available in the exclusive collection of consumer goods, hand-selected to be part of Walmart’s “Better for You” section at select Canadian retail locations. As a leading producer of premium, responsibly sourced gourmet cooking and baking products, this is the first time Rodelle has been distributed through Walmart in Canada. Currently, Costco members can find Rodelle Organic Gourmet Baking Cocoa in select stores in Eastern and Western Canada.
As part of Rodelle’s new partnership with Walmart in Canada, their popular Fairtrade Organic Pure Madagascar Bourbon Vanilla Extract (59 milliliter/two-ounce size) and Vanilla Bean Paste (59 milliliter/two-ounce size) are now offered in 227 retail locations from Quebec to Vancouver. Click here to enter your postal code and shop near you!
“We are proud to say that Rodelle vanilla products are ethically sourced directly from Madagascar through an established direct-from-farmer supply chain,” Jenna Baker, senior marketing manager at Rodelle, said. “This new partnership with Walmart reflects the growing demand for high-quality, natural ingredients among health-and-environment-conscious consumers and we are honored to be selected. Walmart’s ‘Better for You’ program and overall commitment to well-being align with our approach to progressive, hands-on vanilla farming that ensures a quality and responsible product.”
Walmart certifies these products with packaging icons that help consumers find natural foods that reduce the impact on the planet for future generations with a focus on sustainability and climate consciousness. Products sourced and sold through this Walmart program prioritize the planet, eliminate waste and emissions and protect and restore nature.