• April 27, 2020

Rodelle’s Brand Ambassadors are a talented and generous group of bloggers who love to use Rodelle products in their kitchens and homes. From baking to DIY projects, we are always blown away to see how our Brand Ambassadors are finding new ways to use Rodelle’s line of premium ingredients. When we reached out to see how everyone is handling the interesting times we are all facing now, it was lovely to hear how many are turning to baking even more than usual to relieve stress and connect with their readers. We heard some amazing stories about how our Brand Ambassadors have been generously baking for elderly neighbors, have been modifying content to be accessible and reader-friendly when so many ingredients are scarce at the store right now.

When Diane shared her story, we knew we had to learn more and share with our Rodelle family! Diane let us know that two of her daughters are nurses – one working front-line at University Hospitals of Cleveland, and the other in charge of a unit at a nursing home caring for elderly residents that have been isolated, are sick and lonely, and just do not understand what is going on – challenging environments for both of them! Naturally, Diane’s absolute favorite thing to do is to send homemade treats with them to share with their teams – our medical angels and her Hometown Heroes!

Here’s a little more about what Diane set up on her blog, in her own words:

“I am challenging all of my readers, family and friends to make their favorite homemade treat to share SAFELY with their Hometown Heroes! This is a perfect family project and doesn’t require any special trips to the store or fancy ingredients. It’s all about what you love to make, bake and share!

To get you started, and through the generosity of Rodelle, Snowflakes & Coffeecakes will be selecting SIX readers to receive a wonderful package of baking goodies, which you can use to create your own home-baked treats to share with YOUR Hometown Heroes! Whether it’s a front-line medical provider or a first responder (fire, police or EMT) – perhaps for you its a teacher conducting online classes and virtual learning for a gaggle of kids.

We all have our own Hometown Heroes and this is just a small way of showing our appreciation and thanks to them for all that they do for us!

We will be giving away six sets of Rodelle Kitchen products, with a few special baking surprises thrown in for fun – including Rodelle Baking Cocoa, Rodelle Pure Vanilla Extract, Rodelle Vanilla Paste, and Rodelle Almond Extract, together with fun sprinkles, cookie cutters and a few other surprises! I love the quality of Rodelle products – which I use exclusively in my kitchen.

Six winners will be randomly selected. To enter, leave a Comment below with your name, your favorite thing to bake and share, and tell us which of your Hometown Heroes you will be sharing this with! If you want to share a link to your favorite Snowflakes & Coffeecakes recipe or a photo of your creation, all the better! For an additional entry, leave a comment on Snowflakes & Coffeecakes Instagram page.

This giveaway is limited to residents of the United States. Please make sure to leave your email address (which is not published on my website) so that I can contact you for your mailing address in the event you are selected! WINNERS WILL BE RANDOMLY SELECTED AND NOTIFIED ON FRIDAY, MAY 1ST.”

We hope that you’ll take a chance to participate in Diane’s giveaway! Best of luck, and happy baking in the meantime!


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We would like to make you aware of some minor packaging changes over the next few months. While we have seen a surge in demand for Rodelle Vanilla this year, the recent pandemic has caused many disruptions in the packaging supply chain. At times, you may notice a different color cap or a different type of bottle when you buy our vanilla. Inside the bottle is the same Rodelle Vanilla with the taste and quality that you have come to trust over the years.