Responsible Vanilla

Our progressive, hands-on approach to vanilla farming.

Responsible Vanilla, the Rodelle way

As one of the largest authentic vanilla extract manufacturers in the US, Rodelle takes pride in being the gourmet flavoring producer of choice for many devoted bakers and culinary enthusiasts. Our vanilla customers depend on us to supply a consistently excellent product for a fair price, which we ensure through our progressive, hands-on approach to vanilla farming.

The 'rising tide' raises all boats

At Rodelle, we’re committed to product and practice transparency – as well as the belief that success is a team pursuit. We want to be that proverbial “rising tide that raises all boats,” improving quality of life and sharing profits with the farming communities that make our vanilla production possible. It is this perspective that has inspired us to foster direct working relationships with vanilla farmers in Uganda, Indonesia, and Madagascar.

In 2015, we partnered with Sahanala Madagascar, an employee-owned cooperative of more than 4,000 vanilla farmers that gives 100 percent of its profits back to each farmer-owner. Rodelle pays Sahanala a fair price for their vanilla beans, and our joint venture establishes a farm-to-table vanilla extract that is traceable through farmer registration and stringent purchasing practices.

Using a mobile system, Rodelle and SAVAN (formerly Federation Sahanala Vanille) maintain crop traceability via extension workers who collect and share data from each site. This information exchange also enriches the farmers’ experience through agricultural education and the promotion of farming best practices – essential to increase crop yields and establish greater financial stability for the farmers.

Rodelle has also implemented social programs for medical care, food security and water access, and reliable education. Trained nurses and doctors situated within the villages provide medical care and record community health data to be able to provide better assistance and proactive support. In addition, we helped establish a food bank program to support farming communities when food is scarce. Rice is available at a discounted price to all Sahanala members. Rodelle is thrilled to contribute to Sahanala members, improve vanilla farmers’ quality of life, and help build a middle class in Madagascar.

 

We do more than produce premium ingredients, we change lives.

 

Our mutually beneficial relationship is supported by a simplified, vertically integrated supply chain. Rarely matched in the industry, our supply chain has notably fewer “links” than traditional manufacturing models, which tend toward distribution that’s often complex and filled with partners and processes that drive up costs and stress the product. The team at Rodelle has strategically minimized the number of players in that long, complex chain, choosing to invest instead in relationships worldwide that help produce a farmer-focused, vertically integrated supply chain.

Our passion for and appreciation of strong relationships also transfers to our consumer business practices. We strive to provide every customer with remarkable world-class service and support. Whether you need to have a flavor profile matched or want to create something unique, our research and development team is eager to help.

Again, with Rodelle, your success is our success. We invite you to discover a better way to source your vanilla and gourmet flavorings. From farm to table, our agricultural partners, customers, and consumers all benefit from responsible vanilla farming.